Branding
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Packaging
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Branding * Packaging *
A strategic branding and marketing project developed for DavidsTea, aimed at increasing customer engagement and brand loyalty through creative campaigns and social media strategies.
Goal: Refresh DavidsTea’s branding and marketing to boost customer engagement.
Challenge: Improve DavidsTea’s online presence and connect better with their audience.
Strategy: I researched the brand, identified areas to improve, and developed a content plan with social media posts and email ideas.
Process: I created moodboards and designed sample posts, emails, and promotional ideas.
Take Away: I learned how to use visuals and storytelling to build a brand’s voice.
Result: The strategy helped grow DavidsTea’s social media engagement and customer loyalty.
