Goal: Create visually engaging and on-brand assets that support Samsung’s campaign messaging across multiple channels.

Challenge: Maintain consistency across diverse platforms (social, email, e-commerce) while meeting fast-paced campaign timelines and evolving creative directions.

Strategy: Collaborated with teams to understand campaign goals, aligned designs with Samsung’s brand guidelines, and adapted creative for different formats and audiences.

Process: Developed design concepts, created digital assets for social media and CRM, and e-commerce platforms. Iterated based on feedback to ensure clarity, performance, and brand alignment.

Take Away: Strengthened my ability to design within a large-scale brand system, manage multiple deliverables under tight deadlines, and create cohesive visuals across different channels.

Result: Delivered high-quality, consistent design assets that supported Samsung’s campaign execution across digital platforms and enhanced overall brand presence.