Goal: Create an engaging AR experience to showcase Bloomy’s branding in an interactive and memorable way.

Challenge: Design an AR concept that connects with Bloomy’s audience while staying true to its aesthetic and brand values.

Strategy: I focused on playful interaction, consistent visual identity, and seamless integration of 3D elements to enhance customer engagement.

Process: I designed a 3D animated pink matcha mug character, built the experience in Adobe Aero, and tested it for usability and visual appeal.

Take Away: I learned how to combine branding with interactive AR elements to create an immersive experience.

Result: The AR project brought Bloomy’s brand to life, creating a fun, shareable experience that increased audience interaction and brand recall.