Goal: Create a bold fashion brand identity inspired by speed and motion, supported by visually striking and functional packaging.

Challenge: Translate the high-energy essence of Lightning McQueen into an original fashion brand, while maintaining a cohesive, market-ready visual system.

Strategy: I researched racing culture, streetwear branding, and Gen Z design trends to define the brand’s personality, color palette, typography, and visual language.

Process: I developed the brand identity, designed logo concepts, typography systems, and created packaging designs that emphasized movement, energy, and consistency.

Take Away: This project strengthened my ability to build a complete brand system, balancing bold aesthetics with practical packaging design considerations.

Result: The final outcome is a cohesive, dynamic fashion brand with impactful packaging that communicates speed, confidence, and modern streetwear appeal.