Goal: Create a user-friendly mobile shopping experience that is visually engaging, inclusive, and fast to use.

Challenge: Design a fashion shopping mobile app with improved accessibility, smoother navigation, and efficient browsing for Gen Z users.

Strategy: I conducted user research focused on design preferences, accessibility needs, and navigation habits to guide the structure and visual identity of the app.

Process: I created wireframes and high-fidelity prototypes, designed UI components, and refined the layout through user testing and iterative feedback.

Take Away: I learned how to apply UX design principles to fashion retail, making interfaces both aesthetically bold and functionally accessible.

Result: The final app is intuitive and visually appealing, allowing users to browse and shop fashion items more quickly and inclusively.